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door Othon Tellez / invites the Training Workshop "Cultural and Artistic Self-Management at the Faculty of Arts UACH

Tuesday May 10, 2011.

PRESS INVITE

AUTOGESTION CULTURAL AND ARTISTIC WORKSHOP

• Aimed at young artists to learn to be managers of their own artwork.

From May 31 to June 4 will be held on Course Workshop "Cultural and Artistic Self-Management", conducted by Maestro. Othon Téllez, on the premises of the Faculty of Arts of the Autonomous University of Chihuahua, at a time of 15:00 to 20:00 and Saturday from 10:00 to 14:00.

This workshop will be broadcast via satellite videoconference to the municipalities of Ciudad Juarez, Parral, Delicias, Jiménez, Guachochi, Nuevo Casas Grandes and Cuauhtemoc.

This is an invitation from the Government of the State of Chihuahua through the Chihuahua Institute of Culture, the Autonomous University of Chihuahua through the Faculty of Arts and the National Council for Culture and Arts in the State Training System and Cultural Training and the State Fund for Culture and the Arts.

Among the topics to be addressed include the following:

1. Marketing and development of art.

2. Marketing and the theory of production, distribution and consumption.

3. Actions and responsibilities of cultural dealer.

4. The role of cultural marketing dossier.

5. Cultural particularities of marketing.

6. Analysis of characteristics and behavior of local marketing.

7. Research and marketing as a tool of analysis.

8. Evaluation as a primary phase in cultural marketing.

9. Guidelines for the search of resources.

10. Reflective conclusion: the importance of marketing in the cultural and artistic self.

REPORTS: Chihuahua Institute of Culture

and Management Office of Cultural Heritage,

Tel (614) 214-48-00 ext. 210.

Faculty of Arts UACH,

Tel (614) 439-18-50